About the project
Cult of Body & Soul is a 7-part documentary series created by Jess Rothschild that takes listeners inside the world of SoulCycle, not just the workouts, but the energy, the community, and the rituals that made it feel like so much more. The show explores how candlelight, charisma, and the promise of transformation helped SoulCycle capture the New York City moment and become a place where people came to feel seen, powerful, and connected.
But the series also looks at the other side of the story. It uncovers the intense power dynamic between riders and instructors, the mysterious and highly selective instructor training program, and the real journey of founders Julie Rice and Elizabeth Cutler. And yes, it digs into the political scandal that turned the brand’s glow into something far more complicated.
With interviews from instructors, studio managers, front desk staff, and corporate insiders, Cult of Body & Soul paints a fuller, more honest picture of a phenomenon that blurred the line between fitness class and spiritual experience.
My role
I joined the Cult of Body & Soul team to help bring this docu-series from concept to launch, supporting both its creative vision and its technical execution.
- Produced episodes from initial structure through final delivery
- Edited interviews and narration for clarity, emotion, and a captivating story arc
- Created sound design elements to evoke atmosphere, energy, and the signature SoulCycle experience
- Mixed episodes to achieve a polished, immersive, documentary-style sound
- Supported launch strategy and multi-episode workflow management
Services
Podcast production: producing, editing, sound design, audio engineering, narrative shaping, pacing refinement, and episode rollout support.
Results
- Helped launch a high-quality documentary podcast with a bold narrative voice
- Elevated the series with detailed sound design and thoughtful editorial decisions
- Contributed to a cohesive, well-paced exploration of SoulCycle’s cultural impact
- Delivered polished production that aligned with the Broadway Podcast Network’s standards and audience expectations
Listen on Spotify: Cult of Body & Soul
Visit the network: Broadway Podcast Network